Our first blog post (ahhh!) I can't believe it's finally here. To introduce myself, my name is Gina LaRochelle and I am the Founder of The Pigment Group. When I started freelancing two years ago I never thought it would grow into what the The Pigment Group is today. I started off with one brand and now have seven brands and growing! It hasn't been easy, and there has definitely been (and still is) a lot of hard work, money, and long hours that get poured into this. But I absolutely love what I do and I wouldn't trade it for anything in the world. Wondering what it is exactly we do? That's my most common question I get asked and the reality is there's no straight quick answer to it because we do it all! We help brands from all of over the world, big and small, find their way where they're lost or need some extra help. Hence our description: creative business support in the places you don't have the time to think about. Running a company is tough and you're often spending your time worrying about big important obstacles happening now and coming up in the future. But there are so many other things that are equally as important happening at the same time that just get put on the back burner when all you really need is just an extra hand. That's where we come in. We help you identify where you need help and help you! Now while The Pigment Group is most relevant to retailers, business owners, entrepreneurs, start ups, and more -- I hope that we can relate our posts and marketing to anyone. So stick around because who knows what might be next! As always, wishing you beachy vibes and sunny skies. Best, G

Welcome to Pigmented View! A blog dedicated to you, you beachy, boozey, eyes hurting so much that you wear sunglasses from dawn to dusk person. Yeah you, the same person who will sit on the beach all weekend, and then grind at work Monday to Friday just so you get out early on your summer Friday to sit in traffic as you chase the endless summer beach weekends. And yes, you, the same person who thinks going to the gym is a runway show, and calls yourself a cyclist because you do one spin class a month, but look hot doing it. So welcome! Welcome to Pigmented View, as we wander our way through our confused and jumbled lifestyle, loving every second of it!